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Instagram Hacks to Boost Your Posts

Instagram Hacks to Boost Your Posts

As we move towards the holidays, it’s now more important than ever to market your brand and engage with your audience on the social media platform for which they hang out–their social neighborhood. Below are a few tips and tricks to boost your Instagram algorithm and increase eyes on your posts.

Using the DM (Direct Message). Share your post and DM with those in your audience who you know will appreciate and find value in your content. The impact us, you’ll have your audience liking and sending your private messages–then you can build on those relationships and convert. 

Add Alt-Text. Adding alt-text is an easy way to get more eyes on your video.

Tagging Your Post. Another excellent strategy, especially if you are tagging people you know would appreciate seeing your content. Be always be mindful of tagging people–you don’t want to come off pushy or spammy.
 
Comment Strategy.
 Always comment, from a comment, with a comment. You want to create a comment thread with your audience–having a conversation on your post is good for the IG algorithm.

 
Using Stories Multiple Times.
 A smart strategy is to share the same post into your stories multiple times by creating a carousel post, ensuring it is anchored with content that looks good and connects with your story.

 
It’s all about keeping eyes on your content, engaging with your audience to foster and build relationships around your product and brand. Smartly implementing these tips on your IG posts will help your brand’s algorithm on Instagram. Want to learn more about Social Media Marketing for your brand? Contact Manresala Media at manresalamedia@gmail.com or signup for my blog at manresala.com.



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Tis’ the Season – Six Tips for Holiday Marketing on Instagram

Tis’ the Season – Six Tips for Holiday Marketing on Instagram

#1: Drive Sales and Generate Leads With Shoppable Instagram Posts and Holiday Gift Guides

#2: Leverage Scarcity and Fear of Missing Out to Drive Sales

#3: Partner With Micro-Influencers Your Customers Trust for Recommendations

#4: Ensure Product and Brand Visibility With Instagram Ad Campaigns

#5: Let Your Community Help Build a Seasonal Feed of Social Proof for You

#6: Reward Your Instagram Followers With a Seasonal Contest or Giveaway

With the outbreak of COVID-19, consumers will be turning to online shopping more than ever before this holiday season. For businesses on Instagram, the ability to sell products in-app with product tags and in-app checkout makes Instagram an important marketplace with great sales potential. Try these six Instagram marketing ideas to reach your target audience and drive holiday sales.

Want to learn more about Social Media and Social Media marketing tips? Contact me at manresalamedia@gmail.com or sign-up for my blog.



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Don’t Make These Instagram Mistakes

Are you (your brand) making these mistakes on Instagram?

Too many businesses (brands) are making mistakes with their Insta accounts. Brands are missing out on golden opportunities to build brand equity, identity, awareness, and relationships with their audience because of irrelevant captions, no hook, or CTA’s — just to name a few. The good news is, it doesn’t have to be that way at all. Whew, right?!

I’ve listed below a few but costly mistakes your brand might be making on Instagram…

Mistake #1 — Irrelevant Captions
Make sure the caption you post supports the image you are sharing. Nothing screams clickbait or spam more than having irrelevant captions. Misleading captions will not build trust with your audience.

Mistake #2 — Your IG Caption Is Hard To Read
You want to be sure that you have a little bit of white space after key points. This will help your readers easily follow along.

Mistake #3 — No Hook
Be sure to have an interesting hook at the beginning of your post/caption and make sure the theme supports the image you’re sharing.

Mistake #4 — Random Information
Random information confuses your audience and works against building trust with your audience. Be thoughtful in your post; think of sharing something your audience will find invaluable, which solves a pain point for them like; a lesson, a tip, a hack, or a resource. You want to condition your audience to keep coming back and receiving that “value-added” information” they are not getting from anybody else!

Mistake #5 — CTA (Call-to-Action)
Your audience is not going to guess what it is you want them to do. It is your job to tell them. Your CTA should be — a link in our bio click… to learn more, sign up, offer ends, and schedule an appointment. Lead your audience to your end goal with a proper CTA. 

Need that extra help with your social media marketing…? Send me an email, and I’ll set up a free 15-minute consultation with you, and you’ll also receive 10% of your first social media content graphic or video. Your choice!

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Brand Strategy on Instagram

Brand Strategy on Instagram 

When posting to Instagram, your brand should remain consistent across all IG channels. Build your brand equity through consistency and… 

* Visuals – text, size, color, spacing, background.  
* Copy – layout, signature hashtags, hashtags, emoji’s, messaging that adds value to your audience, and call-to-action.

To rise above today’s digital noise and competition, your brand must remain consistent. Words and visuals are the two pillars of branding, and you need consistency in both — one without the other means “the other” will have to work a billion times harder. Why you wanna work so hard? 

You’ll want to create a consistent visual style for everything people see wherever they interact with you. You’ll also want to be mindful of what you say (what’s your brand message? what do you do, and why should people care?).

When you message consistent with your brand, using your brand signature style. Your brand will stay top of mind helping your audience to recall who and what your brand is all about. 

Want to learn more…? Sign up to my blog to receive valuable insider information to learn how to elevate your brand and your brand’s message above the digital noise!

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Is Your Organization Using Social Media Smartly and More Effectively?

Is Your Organization Using Social Media Smartly and More Effectively?

bigstock-Social-Media-Sign-28292228Understanding the importance of maintaining a consistent social media strategy–that focuses on authentic communication with your audience is paramount to building your organization’s online communities. Use social media effectively to create an intersection between social channels and the human network to expose touchpoints (common interests, themes, and movements) that allow “for deeper, more personal connections that inspire sharing and interaction” (Solis, 2012).

Execute social media to deliver your message directly to your audience to build and influence relationships!

Social Impact – Engagement: Engagement transforms the connected consumer (your audience) into connected advocates, united and motivated by exceptional brand engagement and product experiences. Earn relevance by connecting your audience’s heart and soul in your message (touchpoints) create an authentic presence (message) in your human network, which in return will foster loyalty, allegiance, and action amongst your connected consumer (Solis, 2012).

Social Capital: Relevance, Authority, Affinity, Trust, Popularity, and Goodwill – Your organization’s digital influence can build ambassadorships through the connected consumer by delivering consistent and value-added content throusocial-fingersgh social media channels that authentically influence trust and reciprocity. Social Capital, “The collective value of all ‘social networks’ and the inclinations that arise from these networks to do things for each other” (Putnam, 2000).

Social Commerce: To get your audience to act and share your message; your organization must understand what motivates their audience and work on those measures. Introduce social sparks (common interests and themes) through dedicated social media channels to convert decisions and intentions into outcomes where attention is focused. Create content (not clever gimmicks) that fosters engagement that will fuel your audience’s interaction and make your message shareable within their individual network. When your connected consumer is motivated, inspired, your organization can influence your audience and convert conversations into outcomes. (Solis, 2012)

Social Impact: Using specific engagements, call-to-actions, your organization can use the voice of the connected consumer to amplify your message and create a value-added experience so that your audience is both informed and inspired to take action in your name. Therefore, unlocking touchpoints that shape and influence your connected consumer’s decisions, converting one exchange into the opportunity for many more exchanges.



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“Saying hello doesn’t have a ROI. It’s about building relationships” Gary V.

“Saying hello doesn’t have a ROI. It’s about building relationships” Gary Vaynerchuk.

Saying hello doesn't have and ROI. It's about building relationships-

In social media, intimacy counts. Intimacy is about how you listen & pay attention to your social audience & provide some level of who you are – vulnerability.
Vulnerability + value in your message = trust. Trust builds relationships = ROI!

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