Visual Content - Graphics
Why is visual content valuable? Visual condenses a lot of information, quickly. Visual content is an effective way to help readers obtain information almost instantly. People are able to respond better to any visual content than just plain text alone. 47% of buyers view three to five pieces of content before engaging with a brand, and 70% of people say they’d rather learn about new products through content over traditional advertising.
Humans are naturally very visual creatures. 70% of our sensory receptors are in our eyes, and 90% of information transmitted to the brain is visual. Unsurprising then that we’re more likely to look at a captivating image than a large chunk of text, alone. Infographics work wonders, transforming complex topics and dry statistics into visually enticing content. They’re liked and shared on social media 3X more than any other type of content. And, as a result, they can be an excellent tool for driving more traffic to your website.
Visual images are one of the most important forms of content for your business. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. In the excessive digital noise, the marketing challenge has become not to get your information out there, but to get it noticed. Living Photos are more noticeable and engaging than simple text; and crucially, more engaging means more sharing. Living Photos quickly grab your audiences attention and can be created for use on websites, email campaigns, and most social media platforms.
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